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Retail Analytics: The Secret Weapon By Emmett Cox

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Sales Rank: #593154 in Books
Brand: Brand: Wiley
Published on: 2011-10-18
Original language: English
Number of items: 1
Dimensions: 9.30" h x .75" w x 7.40" l, .76 pounds
Binding: Hardcover
176 pages

Features

Used Book in Good Condition

From the Inside Flap

Drowning in data? You're not alone. Retailers across the globe have collected a coffer of data over the years. Knowing how to analyze and mine that data to increase sales and reap bigger profits is the key to your company's success. Learn how to leverage your data to your strategic advantage like the best-in-class retail giants with the field-tested solutions and examples found in Retail Analytics.

Intended as a reference guide to help you develop a better understanding of retailers' language and analytic processes, Retail Analytics provides you with the tools you need to analyze data, manage inventory, increase sales, and anticipate trends. Based on author Emmett Cox's thirty years of retail experience at Walmart, Kmart, and GE Money Global, this comprehensive reference guide provides fact-based, field-tested analytic strategies that you can replicate in your own company, including how one retailer eliminated 20 percent of its merchandise mix and still saw a 30 percent sales gain.

Beginning with a fundamental understanding of retail terminology and concepts across a wide variety of backgrounds and experience levels, each chapter covers a different focus of the retail environment, including retail basics, the highly volatile apparel industry, the importance of geography and demographics, in-store marketing and presentations, organization structures, and common retail database designs.

Throughout the guide, Cox weaves numerous hands-on solutions, case studies, and real-world examples of data-driven projects from such leading retailers as Kmart, Coles Group Kmart Target, ASDA, Walmart, and others. You'll discover:

The ABCs of retail: Know your SKUs, UPCs, EANs, JITs, POSs, and UCCs
Why data without use is just overhead
Celebrity marketing: how to monitor incremental increases in quantity and sales of each "celebrity" item
Critical need-to-know information in apparel analytics
Product placement: why diapers and chewing gum go well together
Geography's role in retail
Strategies for in-store marketing and presentation
How traffic patterns have evolved over the years to suit customers' time restrictions
Tips for setting up your store for success
How to develop loyalty programs early on
Consumer finance credit card retail perspective
How Kmart developed the School Spirit loyalty program

Don't leave the fate of your business's success to chance. Discover how to apply the science of analytics to maximize results with the help of Retail Analytics.

From the Back Cover

Praise for Retail Analytics

"Analytics are driving the future of the retail industry. Cox's book is the only comprehensive source on these tools. Become familiar with its contents, or suffer at the prowess of competitors who did!"

— Thomas H. Davenport, Distinguished Professor, Babson College Coauthor of Competing on Analytics and Analytics at Work

"A must-read for any business executive or technologist wanting a quick, practical, and easy-to-understand summary of the power of retail analytics.??Every retailer is interested in increasing sales and profitability and reducing costs.?? Emmett's practical knowledge and real-life examples demonstrate how!"

— Lori J. Schafer, Coauthor of Branded! How Retailers Engage Consumers with Social Media and Mobility and Executive Advisor, Retail, SAS Institute

Turn data into dollars with Retail Analytics

How did Levi's evolve from the "working man's" jeans to outfitting the entire family from head to toe? Why do Luvs and Lifesavers often end up in the shopping cart together? How do media giants Kmart, Walmart, and Target (Australia) leverage their cache of retail data to move more merchandise and increase profits? Give your products and bottom line a boost and maximize your strategic advantage with the cutting-edge analytic tools found in Emmett Cox's Retail Analytics.

Blending the perspectives of both his retail and financial services backgrounds, Cox includes numerous examples of projects and case studies that he either developed or brought to fruition to show you how to deliver maximum results in your company. Retail Analytics also balances the credit card marketing point of view throughout each section to illustrate how it is used to augment many types of analytics.

A must-read for CEOs, CFOs, and retail managers, Retail Analytics shows you how to leverage analytics to:

Pinpoint where to break ground on new stores using GIS tools
Work with enormous amounts of data in a very logical and structured way
Anticipate the needs of the local consumer base
Bridge between retail and credit companies
Identify purchasing patterns to initiate the "next best offer" to your customers
Track purchases using advanced market basket data
Cash in on your data—up to $30 million on an annual basis
Stimulate impulse buying and follow-up purchases on online orders

Learn how to analyze, mine, and manipulate your data and watch your bottom line soar with the practical steps and guidelines found in Retail Analytics.

About the Author

Emmett Cox is Senior Vice President of Consumer and Business Intelligence at BBVA Compass Bank, where he uses his retail experience in the development of strategic-based consumer programs. He has also worked for Walmart Financial Services, GE Money Global, and Kmart. He has lectured in many CRM and marketing conferences and seminars, including the Paris Loyalty Forum, Czech Republic Loyalty Management, ACNielsen Category Management, Spectra Marketing and Intelligent Targeting, Teradata NCR Partners, and others in the United States; Coolum, Australia; and Vienna, Austria.

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